[{"data":1,"prerenderedAt":111},["ShallowReactive",2],{"$f61fpmZ4qTvCraPBOzwct70SafUWH_h4c1rVA67Nh8cg":3,"$fQY9ZmiLN8xvcQRuD4J9tHhZNMqCxugEIz0SkUTWvhRw":28},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":24,"isPaid":14,"schema":25},"aa784dfddd47d272015b8cc74756a60f8ca65a3b0852f47d9444d56fe84eb1e1","director-crm-loyalty-e-commerce-apac-at-popeyes-louisiana-kitchen-41a17734f9","Director, CRM, Loyalty, E-commerce, APAC","Popeyes Louisiana Kitchen","https://logo.clearbit.com/popeyes.com","Love That Chicken from Popeyes","Restaurants","Corp - Singapore Corporate Office","Singapore",false,[16],"Full-time","Marketing","\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Our opportunity:\u003C/b>\u003C/u>\u003C/p>\u003Cp>The \u003Cb>Director, CRM, Loyalty, E-commerce, APAC\u003C/b> will be responsible for setting the strategic direction of RBI’s digital and CRM agenda across the Asia-Pacific region. This role will lead the development of long-term digital growth priorities, strengthen franchisee relationships, and drive measurable improvements in digital sales, loyalty, and customer engagement.\u003C/p>\u003Cp>You will oversee the performance of the region’s digital ecosystem, including app, delivery, kiosk, and loyalty channels, ensuring each platform contributes to sustainable and profitable business growth. Additionally, you will establish and govern data quality standards for the region, ensuring markets have reliable, consistent, and actionable data to operate effectively.\u003C/p>\u003Cp>You will manage a regional team, collaborate with global partners, and serve as a trusted advisor to franchisees on digital strategy, CRM best practices, and data-driven decision-making.\u003C/p>\u003Cp>\u003Cb>RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.\u003C/b>\u003C/p>\u003Cp>\u003Cu>\u003Cb>Your roles & responsibilities:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Regional Digital, CRM, and Loyalty Strategy and Performance\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define the long-term digital and CRM vision for APAC, translating regional strategy into market-level execution plans.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead strategic planning for CRM and loyalty programs, including lifecycle communications, segmentation strategy, personalization, and promotional frameworks.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Oversee digital channel performance across app, kiosk, web, and delivery; identify cross-market opportunities to drive incremental and profitable growth.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure alignment between franchisees, regional leadership, and global teams on digital priorities, performance goals, and investment needs.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Franchisee Advisory and Strategic Partnership\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Act as a senior regional partner to key franchisee groups, advising on digital transformation priorities and CRM capability development.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead business reviews focused on digital performance, customer insights, and long-term value drivers.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Provide guidance on resource allocation, operational changes, and technology adoption to accelerate digital maturity.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Data Quality, Governance, and Insights\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Establish and maintain APAC-wide data quality standards across CRM, loyalty, POS integrations, and digital platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with analytics and tech teams to ensure dashboards, reports, and models reflect accurate and timely data.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Act as the regional escalation point for data integrity issues affecting decision-making or customer experience.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Team Leadership\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build, mentor, and develop a high-performing team of managers and analysts across digital, CRM, and loyalty functions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish clear objectives, career paths, and development opportunities for the APAC digital team.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Foster a culture of continuous improvement, experimentation, and data-driven thinking.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cb>Your skills & experience: \u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor’s or Master’s degree in Business, Marketing, Analytics, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>10-15 years of experience in digital transformation, CRM, loyalty, or performance marketing, with a track record of delivering strategic impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in QSR, retail, e-commerce, or FMCG strongly preferred.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience managing multi-market or regional digital programs, ideally across APAC.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with CRM platforms, loyalty ecosystems, and digital product development.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong leadership capabilities, with experience managing teams and influencing senior stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional communication and relationship-building skills, with the ability to partner effectively with franchisees and executive leaders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to define strategy, prioritize initiatives, and translate insights into business action.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of data structures, data quality processes, and digital analytics platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Fluency in English required; Mandarin, Japanese, or Korean is a plus.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>","Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.Our opportunity:The Director, CRM, Loyalty, E-commerce, APAC will be responsible for setting the strategic direction of RBI’s digital and CRM agenda across the Asia-Pacific region. This role will lead the development of long-term digital growth priorities, strengthen franchisee relationships, and drive measurable improvements in digital sales, loyalty, and customer engagement.You will oversee the performance of the region’s digital ecosystem, including app, delivery, kiosk, and loyalty channels, ensuring each platform contributes to sustainable and profitable business growth. Additionally, you will establish and govern data quality standards for the region, ensuring markets have reliable, consistent, and actionable data to operate effectively.You will manage a regional team, collaborate with global partners, and serve as a trusted advisor to franchisees on digital strategy, CRM best practices, and data-driven decision-making.RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.Your roles & responsibilities:Regional Digital, CRM, and Loyalty Strategy and PerformanceDefine the long-term digital and CRM vision for APAC, translating regional strategy into market-level execution plans.Lead strategic planning for CRM and loyalty programs, including lifecycle communications, segmentation strategy, personalization, and promotional frameworks.Oversee digital channel performance across app, kiosk, web, and delivery; identify cross-market opportunities to drive incremental and profitable growth.Ensure alignment between franchisees, regional leadership, and global teams on digital priorities, performance goals, and investment needs.Franchisee Advisory and Strategic PartnershipAct as a senior regional partner to key franchisee groups, advising on digital transformation priorities and CRM capability development.Lead business reviews focused on digital performance, customer insights, and long-term value drivers.Provide guidance on resource allocation, operational changes, and technology adoption to accelerate digital maturity.Data Quality, Governance, and InsightsEstablish and maintain APAC-wide data quality standards across CRM, loyalty, POS integrations, and digital platforms.Partner with analytics and tech teams to ensure dashboards, reports, and models reflect accurate and timely data.Act as the regional escalation point for data integrity issues affecting decision-making or customer experience.Team LeadershipBuild, mentor, and develop a high-performing team of managers and analysts across digital, CRM, and loyalty functions.Establish clear objectives, career paths, and development opportunities for the APAC digital team.Foster a culture of continuous improvement, experimentation, and data-driven thinking.Your skills & experience: Bachelor’s or Master’s degree in Business, Marketing, Analytics, or a related field.10-15 years of experience in digital transformation, CRM, loyalty, or performance marketing, with a track record of delivering strategic impact.Experience in QSR, retail, e-commerce, or FMCG strongly preferred.Experience managing multi-market or regional digital programs, ideally across APAC.Familiarity with CRM platforms, loyalty ecosystems, and digital product development.Strong leadership capabilities, with experience managing teams and influencing senior stakeholders.Exceptional communication and relationship-building skills, with the ability to partner effectively with franchisees and executive leaders.Proven ability to define strategy, prioritize initiatives, and translate insights into business action.Strong understanding of data structures, data quality processes, and digital analytics platforms.Fluency in English required; Mandarin, Japanese, or Korean is a plus.Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.",0,1770485757000,"2026-02-07 18:36:34","2026-02-07T17:36:34.000Z","SGD",{"jsonldValid":26,"jsonld":27},true,"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Director, CRM, Loyalty, E-commerce, APAC\",\"description\":\"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Our opportunity:\u003C/b>\u003C/u>\u003C/p>\u003Cp>The \u003Cb>Director, CRM, Loyalty, E-commerce, APAC\u003C/b> will be responsible for setting the strategic direction of RBI’s digital and CRM agenda across the Asia-Pacific region. This role will lead the development of long-term digital growth priorities, strengthen franchisee relationships, and drive measurable improvements in digital sales, loyalty, and customer engagement.\u003C/p>\u003Cp>You will oversee the performance of the region’s digital ecosystem, including app, delivery, kiosk, and loyalty channels, ensuring each platform contributes to sustainable and profitable business growth. Additionally, you will establish and govern data quality standards for the region, ensuring markets have reliable, consistent, and actionable data to operate effectively.\u003C/p>\u003Cp>You will manage a regional team, collaborate with global partners, and serve as a trusted advisor to franchisees on digital strategy, CRM best practices, and data-driven decision-making.\u003C/p>\u003Cp>\u003Cb>RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.\u003C/b>\u003C/p>\u003Cp>\u003Cu>\u003Cb>Your roles & responsibilities:\u003C/b>\u003C/u>\u003C/p>\u003Cp>\u003Cb>Regional Digital, CRM, and Loyalty Strategy and Performance\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define the long-term digital and CRM vision for APAC, translating regional strategy into market-level execution plans.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead strategic planning for CRM and loyalty programs, including lifecycle communications, segmentation strategy, personalization, and promotional frameworks.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Oversee digital channel performance across app, kiosk, web, and delivery; identify cross-market opportunities to drive incremental and profitable growth.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure alignment between franchisees, regional leadership, and global teams on digital priorities, performance goals, and investment needs.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Franchisee Advisory and Strategic Partnership\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Act as a senior regional partner to key franchisee groups, advising on digital transformation priorities and CRM capability development.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead business reviews focused on digital performance, customer insights, and long-term value drivers.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Provide guidance on resource allocation, operational changes, and technology adoption to accelerate digital maturity.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Data Quality, Governance, and Insights\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Establish and maintain APAC-wide data quality standards across CRM, loyalty, POS integrations, and digital platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with analytics and tech teams to ensure dashboards, reports, and models reflect accurate and timely data.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Act as the regional escalation point for data integrity issues affecting decision-making or customer experience.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Team Leadership\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build, mentor, and develop a high-performing team of managers and analysts across digital, CRM, and loyalty functions.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish clear objectives, career paths, and development opportunities for the APAC digital team.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Foster a culture of continuous improvement, experimentation, and data-driven thinking.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cb>Your skills & experience: \u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Bachelor’s or Master’s degree in Business, Marketing, Analytics, or a related field.\u003C/p>\u003C/li>\u003Cli>\u003Cp>10-15 years of experience in digital transformation, CRM, loyalty, or performance marketing, with a track record of delivering strategic impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in QSR, retail, e-commerce, or FMCG strongly preferred.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience managing multi-market or regional digital programs, ideally across APAC.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with CRM platforms, loyalty ecosystems, and digital product development.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong leadership capabilities, with experience managing teams and influencing senior stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional communication and relationship-building skills, with the ability to partner effectively with franchisees and executive leaders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to define strategy, prioritize initiatives, and translate insights into business action.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of data structures, data quality processes, and digital analytics platforms.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Fluency in English required; Mandarin, Japanese, or Korean is a plus.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>\",\"datePosted\":\"2026-02-07T17:36:34.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Popeyes Louisiana Kitchen\",\"sameAs\":\"http://www.popeyes.com\",\"logo\":\"https://logo.clearbit.com/popeyes.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Popeyes Louisiana Kitchen\",\"value\":\"aa784dfddd47d272015b8cc74756a60f8ca65a3b0852f47d9444d56fe84eb1e1\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Corp - Singapore Corporate Office\",\"addressCountry\":\"SG\"}}}",{"jobs":29},[30,45,57,74,88,100],{"id":31,"slug":32,"title":33,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":34,"country":35,"remote":14,"employmentType":36,"department":17,"content_html":37,"content_text":38,"years":20,"createdAt":39,"updatedAtISO":40,"postedAtISO":41,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":42,"isPaid":14,"schema":43},"3a894036ca6ceed75830b52265416427fadac2b80e3a1e411863ccd78912912e","manager-crm-and-digital-offers-tim-hortons-us-at-popeyes-louisiana-kitchen-c168765a56","Manager, CRM & Digital Offers, Tim Hortons, US","Corp - Miami Corporate Office","United States",[16],"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>As the Manager, Technical CRM & Digital Offers at Tim Hortons, you will play a critical role in advancing our digital transformation and driving customer engagement through personalized, data-driven marketing. This role owns comprehensive CRM strategy and loyalty program management as well as end-to-end 1P offer development and execution, aiming to deepen customer relationships, enhance engagement, and drive incremental sales across multiple digital channels. You will partner with cross-functional teams, including Marketing, Analytics, Engineering Teams, and external vendors, to deliver seamless and impactful CRM, loyalty, and offer experiences.\u003C/p>\u003Cp>\u003Cb>RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.\u003C/b>\u003Cbr>\u003Cbr>\u003Cb>Roles and Responsibilities:\u003C/b>\u003C/p>\u003Cp>\u003Ci>CRM Strategy & Execution:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Own the development and execution of personalized email, SMS, push notification, and in-app communication strategies across the customer lifecycle, optimizing each touchpoint for maximum engagement and conversion\u003C/li>\u003Cli>Manage CRM data processes, ensuring accuracy and consistency in data integration across CRM and marketing automation systems including the Adobe platform.\u003C/li>\u003Cli>Develop and track CRM campaign KPIs, conducting post-campaign analysis to summarize insights and provide data-driven recommendations.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Customer Segmentation & Audience Management:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Utilize CRM tools to create dynamic customer segments based on behavior, demographics, and purchase history.\u003C/li>\u003Cli>Manage tracking and analysis of customer behavior events within CRM to optimize marketing efforts and customer interactions.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>1P Offer Development & Execution:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Own the end-to-end 1P offer lifecycle including strategy, development, build, and deployment across the Tim Hortons app and digital channels.\u003C/li>\u003Cli>Partner with offer deployment support to ensure timely, accurate execution of offer builds.\u003C/li>\u003Cli>Track offer performance metrics, including redemption rates, margin/AOV impact, and build cycle time, and use insights to inform future offer strategy.\u003C/li>\u003Cli>Coordinate offer calendar with CRM comms plans and loyalty activations to ensure a cohesive customer experience.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Loyalty Program Management:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Develop and execute loyalty strategies, including rewards, challenges, and activations, to drive customer engagement and retention.\u003C/li>\u003Cli>Monitor key program metrics, such as member acquisition, engagement, redemption rates, and customer lifetime value, to assess and optimize program performance.\u003C/li>\u003Cli>Collaborate with the product team to enhance the loyalty product roadmap, leveraging customer insights to identify opportunities for new features and program enhancements.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Data Analysis & Personalization:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Partner with Analytics teams to operationalize customer data for predictive modeling, and develop dashboards to monitor CRM, loyalty, and offer performance.\u003C/li>\u003Cli>Manage A/B testing for CRM, loyalty, and offer campaigns to optimize engagement strategies, creating measurement plans and reporting on program performance.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Cross-functional & Vendor Collaboration:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Collaborate with Marketing, Finance, Product, and Operations teams to ensure CRM, loyalty, and offer strategies support broader business objectives and integrate smoothly with other sales and marketing initiatives.\u003C/li>\u003Cli>Manage relationships with external vendors and agencies, ensuring alignment with CRM, loyalty, and offer objectives, and implementing testing approaches, segmentation, and campaign insights.\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cb>Skills & Qualifications:\u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Education: BA/BS degree in Marketing, Business, or related field.\u003C/li>\u003Cli>3-5 years in CRM, digital marketing, offer/promotions management, or loyalty program management.\u003C/li>\u003Cli>Experience with Adobe preferredKnowledge of how to integrate different Custom Events and Attributes into the customer experience \u003C/li>\u003Cli>Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.\u003C/li>\u003Cli>Data-driven mindset with an aptitude for interpreting analytics and delivering actionable insights.\u003C/li>\u003Cli>Excellent communication, collaboration, and interpersonal skills for working with cross-functional teams and external partners.\u003C/li>\u003Cli>Highly curious, detail-oriented, and comfortable learning new tools/concepts quickly.\u003C/li>\u003C/ul>\u003Cp>#TimHortons\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>","Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.As the Manager, Technical CRM & Digital Offers at Tim Hortons, you will play a critical role in advancing our digital transformation and driving customer engagement through personalized, data-driven marketing. This role owns comprehensive CRM strategy and loyalty program management as well as end-to-end 1P offer development and execution, aiming to deepen customer relationships, enhance engagement, and drive incremental sales across multiple digital channels. You will partner with cross-functional teams, including Marketing, Analytics, Engineering Teams, and external vendors, to deliver seamless and impactful CRM, loyalty, and offer experiences.RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.Roles and Responsibilities:CRM Strategy & Execution:Own the development and execution of personalized email, SMS, push notification, and in-app communication strategies across the customer lifecycle, optimizing each touchpoint for maximum engagement and conversionManage CRM data processes, ensuring accuracy and consistency in data integration across CRM and marketing automation systems including the Adobe platform.Develop and track CRM campaign KPIs, conducting post-campaign analysis to summarize insights and provide data-driven recommendations. Customer Segmentation & Audience Management:Utilize CRM tools to create dynamic customer segments based on behavior, demographics, and purchase history.Manage tracking and analysis of customer behavior events within CRM to optimize marketing efforts and customer interactions. 1P Offer Development & Execution:Own the end-to-end 1P offer lifecycle including strategy, development, build, and deployment across the Tim Hortons app and digital channels.Partner with offer deployment support to ensure timely, accurate execution of offer builds.Track offer performance metrics, including redemption rates, margin/AOV impact, and build cycle time, and use insights to inform future offer strategy.Coordinate offer calendar with CRM comms plans and loyalty activations to ensure a cohesive customer experience. Loyalty Program Management:Develop and execute loyalty strategies, including rewards, challenges, and activations, to drive customer engagement and retention.Monitor key program metrics, such as member acquisition, engagement, redemption rates, and customer lifetime value, to assess and optimize program performance.Collaborate with the product team to enhance the loyalty product roadmap, leveraging customer insights to identify opportunities for new features and program enhancements. Data Analysis & Personalization:Partner with Analytics teams to operationalize customer data for predictive modeling, and develop dashboards to monitor CRM, loyalty, and offer performance.Manage A/B testing for CRM, loyalty, and offer campaigns to optimize engagement strategies, creating measurement plans and reporting on program performance. Cross-functional & Vendor Collaboration:Collaborate with Marketing, Finance, Product, and Operations teams to ensure CRM, loyalty, and offer strategies support broader business objectives and integrate smoothly with other sales and marketing initiatives.Manage relationships with external vendors and agencies, ensuring alignment with CRM, loyalty, and offer objectives, and implementing testing approaches, segmentation, and campaign insights.Skills & Qualifications:Education: BA/BS degree in Marketing, Business, or related field.3-5 years in CRM, digital marketing, offer/promotions management, or loyalty program management.Experience with Adobe preferredKnowledge of how to integrate different Custom Events and Attributes into the customer experience Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.Data-driven mindset with an aptitude for interpreting analytics and delivering actionable insights.Excellent communication, collaboration, and interpersonal skills for working with cross-functional teams and external partners.Highly curious, detail-oriented, and comfortable learning new tools/concepts quickly.#TimHortonsBenefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.",1787852188000,"2026-08-27 19:37:13","2026-08-27T17:37:13.000Z","USD",{"jsonldValid":26,"jsonld":44},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Manager, CRM & Digital Offers, Tim Hortons, US\",\"description\":\"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>As the Manager, Technical CRM & Digital Offers at Tim Hortons, you will play a critical role in advancing our digital transformation and driving customer engagement through personalized, data-driven marketing. This role owns comprehensive CRM strategy and loyalty program management as well as end-to-end 1P offer development and execution, aiming to deepen customer relationships, enhance engagement, and drive incremental sales across multiple digital channels. You will partner with cross-functional teams, including Marketing, Analytics, Engineering Teams, and external vendors, to deliver seamless and impactful CRM, loyalty, and offer experiences.\u003C/p>\u003Cp>\u003Cb>RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.\u003C/b>\u003Cbr>\u003Cbr>\u003Cb>Roles and Responsibilities:\u003C/b>\u003C/p>\u003Cp>\u003Ci>CRM Strategy & Execution:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Own the development and execution of personalized email, SMS, push notification, and in-app communication strategies across the customer lifecycle, optimizing each touchpoint for maximum engagement and conversion\u003C/li>\u003Cli>Manage CRM data processes, ensuring accuracy and consistency in data integration across CRM and marketing automation systems including the Adobe platform.\u003C/li>\u003Cli>Develop and track CRM campaign KPIs, conducting post-campaign analysis to summarize insights and provide data-driven recommendations.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Customer Segmentation & Audience Management:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Utilize CRM tools to create dynamic customer segments based on behavior, demographics, and purchase history.\u003C/li>\u003Cli>Manage tracking and analysis of customer behavior events within CRM to optimize marketing efforts and customer interactions.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>1P Offer Development & Execution:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Own the end-to-end 1P offer lifecycle including strategy, development, build, and deployment across the Tim Hortons app and digital channels.\u003C/li>\u003Cli>Partner with offer deployment support to ensure timely, accurate execution of offer builds.\u003C/li>\u003Cli>Track offer performance metrics, including redemption rates, margin/AOV impact, and build cycle time, and use insights to inform future offer strategy.\u003C/li>\u003Cli>Coordinate offer calendar with CRM comms plans and loyalty activations to ensure a cohesive customer experience.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Loyalty Program Management:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Develop and execute loyalty strategies, including rewards, challenges, and activations, to drive customer engagement and retention.\u003C/li>\u003Cli>Monitor key program metrics, such as member acquisition, engagement, redemption rates, and customer lifetime value, to assess and optimize program performance.\u003C/li>\u003Cli>Collaborate with the product team to enhance the loyalty product roadmap, leveraging customer insights to identify opportunities for new features and program enhancements.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Data Analysis & Personalization:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Partner with Analytics teams to operationalize customer data for predictive modeling, and develop dashboards to monitor CRM, loyalty, and offer performance.\u003C/li>\u003Cli>Manage A/B testing for CRM, loyalty, and offer campaigns to optimize engagement strategies, creating measurement plans and reporting on program performance.\u003Cbr> \u003C/li>\u003C/ul>\u003Cp>\u003Ci>Cross-functional & Vendor Collaboration:\u003C/i>\u003C/p>\u003Cul>\u003Cli>Collaborate with Marketing, Finance, Product, and Operations teams to ensure CRM, loyalty, and offer strategies support broader business objectives and integrate smoothly with other sales and marketing initiatives.\u003C/li>\u003Cli>Manage relationships with external vendors and agencies, ensuring alignment with CRM, loyalty, and offer objectives, and implementing testing approaches, segmentation, and campaign insights.\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cb>Skills & Qualifications:\u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Education: BA/BS degree in Marketing, Business, or related field.\u003C/li>\u003Cli>3-5 years in CRM, digital marketing, offer/promotions management, or loyalty program management.\u003C/li>\u003Cli>Experience with Adobe preferredKnowledge of how to integrate different Custom Events and Attributes into the customer experience \u003C/li>\u003Cli>Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.\u003C/li>\u003Cli>Data-driven mindset with an aptitude for interpreting analytics and delivering actionable insights.\u003C/li>\u003Cli>Excellent communication, collaboration, and interpersonal skills for working with cross-functional teams and external partners.\u003C/li>\u003Cli>Highly curious, detail-oriented, and comfortable learning new tools/concepts quickly.\u003C/li>\u003C/ul>\u003Cp>#TimHortons\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>\",\"datePosted\":\"2026-08-27T17:37:13.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Popeyes Louisiana Kitchen\",\"sameAs\":\"http://www.popeyes.com\",\"logo\":\"https://logo.clearbit.com/popeyes.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Popeyes Louisiana Kitchen\",\"value\":\"3a894036ca6ceed75830b52265416427fadac2b80e3a1e411863ccd78912912e\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Corp - Miami Corporate Office\",\"addressCountry\":\"US\"}}}",{"id":46,"slug":47,"title":48,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":34,"country":35,"remote":14,"employmentType":49,"department":17,"content_html":50,"content_text":51,"years":20,"createdAt":52,"updatedAtISO":53,"postedAtISO":54,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":42,"isPaid":14,"schema":55},"3ed872d92942d22d2eeb74923b20944d839b399c6affc558a18966e9b657e66c","manager-crm-and-personalization-burger-king-us-at-popeyes-louisiana-kitchen-4a61c512d6","Manager, CRM & Personalization, Burger King, US",[16],"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>Burger King is seeking a Manager, CRM & Personalization to drive the evolution of our customer relationship marketing program and deliver highly personalized customer experiences across owned channels.\u003C/p>\u003Cp>Reporting to the Director, Loyalty & CRM, this role will lead CRM strategy across email, push notifications, SMS, in-app messaging, and emerging channels. The Manager, CRM & Personalization will be responsible for developing lifecycle marketing programs, audience and personalization strategies, and testing roadmaps that drive customer engagement, retention, loyalty participation, and incremental business growth.\u003C/p>\u003Cp>This role serves as a critical bridge between marketing, analytics, and technology. The ideal candidate combines CRM and lifecycle marketing expertise with a strong understanding of customer data, audience activation, and marketing technology platforms. They are equally comfortable developing customer journeys, influencing cross-functional stakeholders, and partnering with technical teams to bring CRM capabilities to life.\u003C/p>\u003Cp>A key component of this role will be owning audience activation and personalization through Braze and Hightouch, ensuring customer data is translated into actionable insights, targeted communications, and measurable business outcomes.\u003C/p>\u003Cp>RBI\u003Cspan> \u003C/span>follows\u003Cspan> \u003C/span>a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Roles And Responsibilities:\u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Lead the development and execution of CRM strategies across email, push notifications, SMS, in-app messaging, and other owned channels.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Develop lifecycle marketing programs that drive customer acquisition, engagement, retention, loyalty participation, and reactivation.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Own the CRM communication calendar and lifecycle roadmap, ensuring coordinated and customer-centric experiences across channels.\u003C/li>\u003Cli>Lead CRM personalization strategy across owned channels, leveraging customer data, loyalty behaviors, transaction history, and engagement signals to develop audience, segmentation, and journey strategies that deliver relevant and impactful customer experiences.\u003C/li>\u003Cli>Own CRM audience activation through Hightouch, partnering with Analytics and Data Engineering teams to ensure reliable customer data flows and operationalize customer audiences, predictive models, and behavioral signals for CRM activation and personalization.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Serve as the business owner and subject matter expert for CRM platforms including Braze and Hightouch, overseeing platform health, data quality, and the development of new CRM capabilities, integrations, customer attributes, events, and automation opportunities.\u003C/li>\u003Cli>Lead CRM campaigns from concept through execution, including brief creation, audience strategy, creative development, stakeholder alignment, legal review, and launch coordination.\u003C/li>\u003Cli>Partner closely with Loyalty, Media, Analytics, Product, Brand Marketing, and agency partners to deliver integrated customer experiences, while serving as a key CRM stakeholder across the organization.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Manage external agency partners supporting CRM strategy, creative development, and campaign execution.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Own the CRM testing and experimentation roadmap, including A/B and multivariate testing across channels.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Establish measurement frameworks and success metrics for CRM initiatives, partnering with Analytics teams to evaluate program performance, and identify optimization opportunities that drive continuous improvement.\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cb>Skills & Qualifications: \u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Business, or a related field.\u003C/li>\u003Cli>5+ years of experience in CRM, lifecycle marketing, customer engagement, or related disciplines.\u003C/li>\u003Cli>Hands-on experience developing and executing CRM programs across email, push notifications, SMS, and in-app messaging.\u003C/li>\u003Cli>Experience working with CRM and customer engagement platforms such as Braze, Salesforce, Adobe, or similar platforms; Braze experience preferred.\u003C/li>\u003Cli>Experience working with customer data activation and audience management platforms, with Hightouch experience preferred.\u003C/li>\u003Cli>Strong understanding of customer segmentation, personalization, lifecycle marketing, and customer journey development.\u003C/li>\u003Cli>Experience developing audience strategies and leveraging customer data to drive personalization and lifecycle marketing initiatives.\u003C/li>\u003Cli>Experience partnering with Analytics, Data, Product and Engineering teams to implement CRM capabilities and customer data solutions.\u003C/li>\u003Cli>Knowledge of customer data structures, customer attributes, event-based marketing, APIs, and marketing technology ecosystems.\u003C/li>\u003Cli>Strong analytical mindset with experience interpreting campaign performance and translating data into actionable recommendations.\u003C/li>\u003Cli>Excellent project management and stakeholder management skills with the ability to influence cross-functional teams.\u003C/li>\u003Cli>Ability to thrive in a fast-paced environment, manage multiple priorities, and drive initiatives from strategy through execution.\u003C/li>\u003Cli>Experience in loyalty, QSR, retail, ecommerce, or consumer-facing businesses preferred.\u003C/li>\u003C/ul>\u003Cp>#BurgerKing\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>","Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.Burger King is seeking a Manager, CRM & Personalization to drive the evolution of our customer relationship marketing program and deliver highly personalized customer experiences across owned channels.Reporting to the Director, Loyalty & CRM, this role will lead CRM strategy across email, push notifications, SMS, in-app messaging, and emerging channels. The Manager, CRM & Personalization will be responsible for developing lifecycle marketing programs, audience and personalization strategies, and testing roadmaps that drive customer engagement, retention, loyalty participation, and incremental business growth.This role serves as a critical bridge between marketing, analytics, and technology. The ideal candidate combines CRM and lifecycle marketing expertise with a strong understanding of customer data, audience activation, and marketing technology platforms. They are equally comfortable developing customer journeys, influencing cross-functional stakeholders, and partnering with technical teams to bring CRM capabilities to life.A key component of this role will be owning audience activation and personalization through Braze and Hightouch, ensuring customer data is translated into actionable insights, targeted communications, and measurable business outcomes.RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.Roles And Responsibilities:Lead the development and execution of CRM strategies across email, push notifications, SMS, in-app messaging, and other owned channels.Develop lifecycle marketing programs that drive customer acquisition, engagement, retention, loyalty participation, and reactivation.Own the CRM communication calendar and lifecycle roadmap, ensuring coordinated and customer-centric experiences across channels.Lead CRM personalization strategy across owned channels, leveraging customer data, loyalty behaviors, transaction history, and engagement signals to develop audience, segmentation, and journey strategies that deliver relevant and impactful customer experiences.Own CRM audience activation through Hightouch, partnering with Analytics and Data Engineering teams to ensure reliable customer data flows and operationalize customer audiences, predictive models, and behavioral signals for CRM activation and personalization.Serve as the business owner and subject matter expert for CRM platforms including Braze and Hightouch, overseeing platform health, data quality, and the development of new CRM capabilities, integrations, customer attributes, events, and automation opportunities.Lead CRM campaigns from concept through execution, including brief creation, audience strategy, creative development, stakeholder alignment, legal review, and launch coordination.Partner closely with Loyalty, Media, Analytics, Product, Brand Marketing, and agency partners to deliver integrated customer experiences, while serving as a key CRM stakeholder across the organization.Manage external agency partners supporting CRM strategy, creative development, and campaign execution.Own the CRM testing and experimentation roadmap, including A/B and multivariate testing across channels.Establish measurement frameworks and success metrics for CRM initiatives, partnering with Analytics teams to evaluate program performance, and identify optimization opportunities that drive continuous improvement.Skills & Qualifications: Bachelor's degree in Marketing, Business, or a related field.5+ years of experience in CRM, lifecycle marketing, customer engagement, or related disciplines.Hands-on experience developing and executing CRM programs across email, push notifications, SMS, and in-app messaging.Experience working with CRM and customer engagement platforms such as Braze, Salesforce, Adobe, or similar platforms; Braze experience preferred.Experience working with customer data activation and audience management platforms, with Hightouch experience preferred.Strong understanding of customer segmentation, personalization, lifecycle marketing, and customer journey development.Experience developing audience strategies and leveraging customer data to drive personalization and lifecycle marketing initiatives.Experience partnering with Analytics, Data, Product and Engineering teams to implement CRM capabilities and customer data solutions.Knowledge of customer data structures, customer attributes, event-based marketing, APIs, and marketing technology ecosystems.Strong analytical mindset with experience interpreting campaign performance and translating data into actionable recommendations.Excellent project management and stakeholder management skills with the ability to influence cross-functional teams.Ability to thrive in a fast-paced environment, manage multiple priorities, and drive initiatives from strategy through execution.Experience in loyalty, QSR, retail, ecommerce, or consumer-facing businesses preferred.#BurgerKingBenefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.",1782228271000,"2026-06-23 17:25:01","2026-06-23T15:25:01.000Z",{"jsonldValid":26,"jsonld":56},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Manager, CRM & Personalization, Burger King, US\",\"description\":\"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>Burger King is seeking a Manager, CRM & Personalization to drive the evolution of our customer relationship marketing program and deliver highly personalized customer experiences across owned channels.\u003C/p>\u003Cp>Reporting to the Director, Loyalty & CRM, this role will lead CRM strategy across email, push notifications, SMS, in-app messaging, and emerging channels. The Manager, CRM & Personalization will be responsible for developing lifecycle marketing programs, audience and personalization strategies, and testing roadmaps that drive customer engagement, retention, loyalty participation, and incremental business growth.\u003C/p>\u003Cp>This role serves as a critical bridge between marketing, analytics, and technology. The ideal candidate combines CRM and lifecycle marketing expertise with a strong understanding of customer data, audience activation, and marketing technology platforms. They are equally comfortable developing customer journeys, influencing cross-functional stakeholders, and partnering with technical teams to bring CRM capabilities to life.\u003C/p>\u003Cp>A key component of this role will be owning audience activation and personalization through Braze and Hightouch, ensuring customer data is translated into actionable insights, targeted communications, and measurable business outcomes.\u003C/p>\u003Cp>RBI\u003Cspan> \u003C/span>follows\u003Cspan> \u003C/span>a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.\u003C/p>\u003Cp>\u003Cu>\u003Cb>Roles And Responsibilities:\u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Lead the development and execution of CRM strategies across email, push notifications, SMS, in-app messaging, and other owned channels.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Develop lifecycle marketing programs that drive customer acquisition, engagement, retention, loyalty participation, and reactivation.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Own the CRM communication calendar and lifecycle roadmap, ensuring coordinated and customer-centric experiences across channels.\u003C/li>\u003Cli>Lead CRM personalization strategy across owned channels, leveraging customer data, loyalty behaviors, transaction history, and engagement signals to develop audience, segmentation, and journey strategies that deliver relevant and impactful customer experiences.\u003C/li>\u003Cli>Own CRM audience activation through Hightouch, partnering with Analytics and Data Engineering teams to ensure reliable customer data flows and operationalize customer audiences, predictive models, and behavioral signals for CRM activation and personalization.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Serve as the business owner and subject matter expert for CRM platforms including Braze and Hightouch, overseeing platform health, data quality, and the development of new CRM capabilities, integrations, customer attributes, events, and automation opportunities.\u003C/li>\u003Cli>Lead CRM campaigns from concept through execution, including brief creation, audience strategy, creative development, stakeholder alignment, legal review, and launch coordination.\u003C/li>\u003Cli>Partner closely with Loyalty, Media, Analytics, Product, Brand Marketing, and agency partners to deliver integrated customer experiences, while serving as a key CRM stakeholder across the organization.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Manage external agency partners supporting CRM strategy, creative development, and campaign execution.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Own the CRM testing and experimentation roadmap, including A/B and multivariate testing across channels.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>Establish measurement frameworks and success metrics for CRM initiatives, partnering with Analytics teams to evaluate program performance, and identify optimization opportunities that drive continuous improvement.\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cb>Skills & Qualifications: \u003C/b>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Business, or a related field.\u003C/li>\u003Cli>5+ years of experience in CRM, lifecycle marketing, customer engagement, or related disciplines.\u003C/li>\u003Cli>Hands-on experience developing and executing CRM programs across email, push notifications, SMS, and in-app messaging.\u003C/li>\u003Cli>Experience working with CRM and customer engagement platforms such as Braze, Salesforce, Adobe, or similar platforms; Braze experience preferred.\u003C/li>\u003Cli>Experience working with customer data activation and audience management platforms, with Hightouch experience preferred.\u003C/li>\u003Cli>Strong understanding of customer segmentation, personalization, lifecycle marketing, and customer journey development.\u003C/li>\u003Cli>Experience developing audience strategies and leveraging customer data to drive personalization and lifecycle marketing initiatives.\u003C/li>\u003Cli>Experience partnering with Analytics, Data, Product and Engineering teams to implement CRM capabilities and customer data solutions.\u003C/li>\u003Cli>Knowledge of customer data structures, customer attributes, event-based marketing, APIs, and marketing technology ecosystems.\u003C/li>\u003Cli>Strong analytical mindset with experience interpreting campaign performance and translating data into actionable recommendations.\u003C/li>\u003Cli>Excellent project management and stakeholder management skills with the ability to influence cross-functional teams.\u003C/li>\u003Cli>Ability to thrive in a fast-paced environment, manage multiple priorities, and drive initiatives from strategy through execution.\u003C/li>\u003Cli>Experience in loyalty, QSR, retail, ecommerce, or consumer-facing businesses preferred.\u003C/li>\u003C/ul>\u003Cp>#BurgerKing\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>\",\"datePosted\":\"2026-06-23T15:25:01.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Popeyes Louisiana Kitchen\",\"sameAs\":\"http://www.popeyes.com\",\"logo\":\"https://logo.clearbit.com/popeyes.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Popeyes Louisiana Kitchen\",\"value\":\"3ed872d92942d22d2eeb74923b20944d839b399c6affc558a18966e9b657e66c\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Corp - Miami Corporate Office\",\"addressCountry\":\"US\"}}}",{"id":58,"slug":59,"title":60,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":61,"country":62,"remote":14,"employmentType":63,"department":17,"content_html":64,"content_text":65,"years":20,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":14,"salaryMin":69,"salaryMax":70,"currency":71,"isPaid":14,"schema":72},"fda12e72fc66457aea288237623bb60433f7bac31181db36c2d1c100b38e42e4","sr-manager-lifecycle-and-crm-tim-hortons-canada-at-popeyes-louisiana-kitchen-7631e7b6b0","Sr. Manager, Lifecycle and CRM, Tim Hortons, Canada","Corp - Toronto Corporate Office","Canada",[16],"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>\u003Cb>Senior Manager, Lifecycle & CRM (Tims Rewards)\u003C/b>\u003Cspan> \u003C/span> \u003C/p>\u003Cp>\u003Cb>Location:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Toronto, Ontario,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Canada \u003C/span> \u003C/p>\u003Cp>\u003Cb>Reporting to:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Senior Director, Loyalty & CRM\u003C/span> \u003C/p>\u003Cp>\u003Cb>Role Summary\u003C/b> \u003C/p>\u003Cp>\u003Cspan>The Senior Manager, CRM & Lifecycle owns the end-to-end lifecycle strategy and execution for Tims Rewards, from onboarding through engagement and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>winback\u003C/span>\u003Cspan>. This role is fundamentally about changing member behaviour — getting the right message to the right member at the right time to drive meaningful action.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>This role translates loyalty strategy into high-performing CRM programs that influence how members engage with Tims Rewards, working closely with Marketing Communications on creative execution and with Martech teams on deployment. The focus is on driving member growth, engagement, and GM$ impact through precise, insight-led lifecycle marketing.\u003C/span> \u003C/p>\u003Cp>\u003Cb>What You'll Be Responsible For\u003C/b> \u003C/p>\u003Cp>\u003Cb>1. Own Lifecycle Strategy and Programs\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define and continuously improve lifecycle journeys designed to shift member behaviour across:\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Onboarding and early habit formation\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Frequency growth and deeper engagement\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Lapsed user reactivation and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>winback\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define clear behavioural\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>objectives\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>for each lifecycle stage — what action\u003C/span>\u003Cspan>s\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>are we trying to drive and why\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>the moments that matter most in the member journey and build programs that intervene at the right time with the right message\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Drive structured test-and-learn plans to continuously\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimize\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>behavioural impact\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Partner with Offers teams to align lifecycle programs with promotional strategy\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Work with\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>the\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Martech\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>team\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>ensure\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>lifecycle\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>+\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>crm\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>objectives are reflected in the roadmap\u003C/span>\u003Cspan>. \u003C/span>\u003Cspan> \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. Lead CRM Campaign\u003Cspan> \u003C/span>Planning and\u003Cspan> \u003C/span>Execution\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Own end-to-end campaign\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>planning and\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>execution across channels (email, push, in-app, etc.)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Manage the CRM calendar to ensure content is prioritized with a balance of business\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>objectives\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and member engagement in mind\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Develop clear briefs and requirements that define audience, behavioural goal, message hierarchy, and success criteria\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Ensure campaigns are delivered accurately, on time, and at scale\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Work closely with Martech to enable precise segmentation, targeting, and deployment\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. Partner with Marketing Communications on Creative\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Serve as the primary CRM and lifecycle point of contact with the Marketing Communications team\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Develop clear, insight-led briefs that articulate the member segment, behavioural\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>objective\u003C/span>\u003Cspan>, and message strategy so that creative can be executed effectively\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Provide direction and feedback on creative to ensure it is\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimized\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>for CRM performance — not just brand consistency\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Manage the briefing-to-delivery workflow to ensure campaigns are produced on time and meet lifecycle requirements\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Champion a performance mindset within the creative process, using data to inform messaging, tone, and calls to action\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5. Drive Performance and Optimization\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Monitor campaign and lifecycle performance with a focus on behaviour change:\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Frequency, habit formation, and retention\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Engagement (open, click, conversion)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>GM$ impact\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>opportunities to improve targeting precision\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>message relevance\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Lead ongoing optimization through structured testing — messaging, segmentation, channel, cadence — with a clear hypothesis-driven approach\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>6. Strengthen CRM Operations and Processes\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Build and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>maintain\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>strong campaign planning, briefing, and execution processes\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Improve speed and quality of delivery across all CRM programs\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Ensure clear documentation and best practices are in place across lifecycle marketing\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Support scalable, repeatable processes as the program grows\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What Success Looks Like\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Lifecycle programs that demonstrably shift member behaviour across onboarding, engagement, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>winback\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>CRM campaigns consistently delivered with the right message reaching the right member\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>based on their known needs and behaviours. \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Measurable improvements in\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>engagement,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>frequency\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>retention\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A strong, productive partnership with\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Analytics, Martech and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Marketing Communications that\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>executes on a\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>high-performing CR\u003C/span>\u003Cspan>M function\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A clear test-and-learn roadmap with ongoing performance improvements\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What You Bring\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>6–10+ years in CRM, lifecycle marketing, or loyalty program management\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Proven\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>track record\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>of building lifecycle programs designed to change customer behaviour at scale\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Strong campaign execution experience across digital CRM channels\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Deep understanding of segmentation, targeting, personalization, and message timing\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience working cross-functionally with creative, Martech, and analytics teams\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Data-driven mindset with the ability to translate behavioural insights into clear marketing action\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Strong stakeholder management and the ability to influence without direct authority\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp> \u003Cbr>Base salary range of $130,000 – $165,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics.\u003Cspan> \u003C/span>This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan\u003Ci>.\u003C/i>\u003Cbr> \u003C/p>\u003Cp>This\u003Cspan> \u003C/span>\u003Cspan>posti\u003C/span>ng is for an existing vacancy.\u003Cbr>\u003Cbr>RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>","Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.Senior Manager, Lifecycle & CRM (Tims Rewards)  Location: Toronto, Ontario, Canada  Reporting to: Senior Director, Loyalty & CRM Role Summary The Senior Manager, CRM & Lifecycle owns the end-to-end lifecycle strategy and execution for Tims Rewards, from onboarding through engagement and winback. This role is fundamentally about changing member behaviour — getting the right message to the right member at the right time to drive meaningful action. This role translates loyalty strategy into high-performing CRM programs that influence how members engage with Tims Rewards, working closely with Marketing Communications on creative execution and with Martech teams on deployment. The focus is on driving member growth, engagement, and GM$ impact through precise, insight-led lifecycle marketing. What You'll Be Responsible For 1. Own Lifecycle Strategy and Programs Define and continuously improve lifecycle journeys designed to shift member behaviour across: Onboarding and early habit formation Frequency growth and deeper engagement Lapsed user reactivation and winback Define clear behavioural objectives for each lifecycle stage — what actions are we trying to drive and why Identify the moments that matter most in the member journey and build programs that intervene at the right time with the right message Drive structured test-and-learn plans to continuously optimize behavioural impact Partner with Offers teams to align lifecycle programs with promotional strategy Work with the Martech team to ensure lifecycle + crm objectives are reflected in the roadmap.   2. Lead CRM Campaign Planning and Execution Own end-to-end campaign planning and execution across channels (email, push, in-app, etc.) Manage the CRM calendar to ensure content is prioritized with a balance of business objectives and member engagement in mind Develop clear briefs and requirements that define audience, behavioural goal, message hierarchy, and success criteria Ensure campaigns are delivered accurately, on time, and at scale Work closely with Martech to enable precise segmentation, targeting, and deployment 3. Partner with Marketing Communications on Creative Serve as the primary CRM and lifecycle point of contact with the Marketing Communications team Develop clear, insight-led briefs that articulate the member segment, behavioural objective, and message strategy so that creative can be executed effectively Provide direction and feedback on creative to ensure it is optimized for CRM performance — not just brand consistency Manage the briefing-to-delivery workflow to ensure campaigns are produced on time and meet lifecycle requirements Champion a performance mindset within the creative process, using data to inform messaging, tone, and calls to action 5. Drive Performance and Optimization Monitor campaign and lifecycle performance with a focus on behaviour change: Frequency, habit formation, and retention Engagement (open, click, conversion) GM$ impact Identify opportunities to improve targeting precision and message relevance. Lead ongoing optimization through structured testing — messaging, segmentation, channel, cadence — with a clear hypothesis-driven approach 6. Strengthen CRM Operations and Processes Build and maintain strong campaign planning, briefing, and execution processes Improve speed and quality of delivery across all CRM programs Ensure clear documentation and best practices are in place across lifecycle marketing Support scalable, repeatable processes as the program grows What Success Looks Like Lifecycle programs that demonstrably shift member behaviour across onboarding, engagement, and winback CRM campaigns consistently delivered with the right message reaching the right member based on their known needs and behaviours.  Measurable improvements in engagement, frequency and retention A strong, productive partnership with Analytics, Martech and Marketing Communications that executes on a high-performing CRM function A clear test-and-learn roadmap with ongoing performance improvements What You Bring 6–10+ years in CRM, lifecycle marketing, or loyalty program management Proven track record of building lifecycle programs designed to change customer behaviour at scale Strong campaign execution experience across digital CRM channels Deep understanding of segmentation, targeting, personalization, and message timing Experience working cross-functionally with creative, Martech, and analytics teams Data-driven mindset with the ability to translate behavioural insights into clear marketing action Strong stakeholder management and the ability to influence without direct authority  Base salary range of $130,000 – $165,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan. This posting is for an existing vacancy.RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.",1780586719000,"2026-06-04 17:25:48","2026-06-04T15:25:48.000Z",130000,165000,"CAD",{"jsonldValid":26,"jsonld":73},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Sr. Manager, Lifecycle and CRM, Tim Hortons, Canada\",\"description\":\"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>\u003Cb>Senior Manager, Lifecycle & CRM (Tims Rewards)\u003C/b>\u003Cspan> \u003C/span> \u003C/p>\u003Cp>\u003Cb>Location:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Toronto, Ontario,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Canada \u003C/span> \u003C/p>\u003Cp>\u003Cb>Reporting to:\u003C/b>\u003Cspan>\u003Cspan> \u003C/span>Senior Director, Loyalty & CRM\u003C/span> \u003C/p>\u003Cp>\u003Cb>Role Summary\u003C/b> \u003C/p>\u003Cp>\u003Cspan>The Senior Manager, CRM & Lifecycle owns the end-to-end lifecycle strategy and execution for Tims Rewards, from onboarding through engagement and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>winback\u003C/span>\u003Cspan>. This role is fundamentally about changing member behaviour — getting the right message to the right member at the right time to drive meaningful action.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>This role translates loyalty strategy into high-performing CRM programs that influence how members engage with Tims Rewards, working closely with Marketing Communications on creative execution and with Martech teams on deployment. The focus is on driving member growth, engagement, and GM$ impact through precise, insight-led lifecycle marketing.\u003C/span> \u003C/p>\u003Cp>\u003Cb>What You'll Be Responsible For\u003C/b> \u003C/p>\u003Cp>\u003Cb>1. Own Lifecycle Strategy and Programs\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define and continuously improve lifecycle journeys designed to shift member behaviour across:\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Onboarding and early habit formation\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Frequency growth and deeper engagement\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Lapsed user reactivation and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>winback\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Define clear behavioural\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>objectives\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>for each lifecycle stage — what action\u003C/span>\u003Cspan>s\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>are we trying to drive and why\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>the moments that matter most in the member journey and build programs that intervene at the right time with the right message\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Drive structured test-and-learn plans to continuously\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimize\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>behavioural impact\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Partner with Offers teams to align lifecycle programs with promotional strategy\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Work with\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>the\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Martech\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>team\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>to\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>ensure\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>lifecycle\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>+\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>crm\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>objectives are reflected in the roadmap\u003C/span>\u003Cspan>. \u003C/span>\u003Cspan> \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>2. Lead CRM Campaign\u003Cspan> \u003C/span>Planning and\u003Cspan> \u003C/span>Execution\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Own end-to-end campaign\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>planning and\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>execution across channels (email, push, in-app, etc.)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Manage the CRM calendar to ensure content is prioritized with a balance of business\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>objectives\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and member engagement in mind\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Develop clear briefs and requirements that define audience, behavioural goal, message hierarchy, and success criteria\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Ensure campaigns are delivered accurately, on time, and at scale\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Work closely with Martech to enable precise segmentation, targeting, and deployment\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>3. Partner with Marketing Communications on Creative\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Serve as the primary CRM and lifecycle point of contact with the Marketing Communications team\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Develop clear, insight-led briefs that articulate the member segment, behavioural\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>objective\u003C/span>\u003Cspan>, and message strategy so that creative can be executed effectively\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Provide direction and feedback on creative to ensure it is\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>optimized\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>for CRM performance — not just brand consistency\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Manage the briefing-to-delivery workflow to ensure campaigns are produced on time and meet lifecycle requirements\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Champion a performance mindset within the creative process, using data to inform messaging, tone, and calls to action\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>5. Drive Performance and Optimization\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Monitor campaign and lifecycle performance with a focus on behaviour change:\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Frequency, habit formation, and retention\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Engagement (open, click, conversion)\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>GM$ impact\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Identify\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>opportunities to improve targeting precision\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>message relevance\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Lead ongoing optimization through structured testing — messaging, segmentation, channel, cadence — with a clear hypothesis-driven approach\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>6. Strengthen CRM Operations and Processes\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Build and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>maintain\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>strong campaign planning, briefing, and execution processes\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Improve speed and quality of delivery across all CRM programs\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Ensure clear documentation and best practices are in place across lifecycle marketing\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Support scalable, repeatable processes as the program grows\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What Success Looks Like\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Lifecycle programs that demonstrably shift member behaviour across onboarding, engagement, and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>winback\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>CRM campaigns consistently delivered with the right message reaching the right member\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>based on their known needs and behaviours. \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Measurable improvements in\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>engagement,\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>frequency\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>retention\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A strong, productive partnership with\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Analytics, Martech and\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>Marketing Communications that\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>executes on a\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>high-performing CR\u003C/span>\u003Cspan>M function\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A clear test-and-learn roadmap with ongoing performance improvements\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>What You Bring\u003C/b> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>6–10+ years in CRM, lifecycle marketing, or loyalty program management\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Proven\u003Cspan> \u003C/span>\u003C/span>\u003Cspan>track record\u003C/span>\u003Cspan>\u003Cspan> \u003C/span>of building lifecycle programs designed to change customer behaviour at scale\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Strong campaign execution experience across digital CRM channels\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Deep understanding of segmentation, targeting, personalization, and message timing\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience working cross-functionally with creative, Martech, and analytics teams\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Data-driven mindset with the ability to translate behavioural insights into clear marketing action\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Strong stakeholder management and the ability to influence without direct authority\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp> \u003Cbr>Base salary range of $130,000 – $165,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics.\u003Cspan> \u003C/span>This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan\u003Ci>.\u003C/i>\u003Cbr> \u003C/p>\u003Cp>This\u003Cspan> \u003C/span>\u003Cspan>posti\u003C/span>ng is for an existing vacancy.\u003Cbr>\u003Cbr>RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>\",\"datePosted\":\"2026-06-04T15:25:48.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Popeyes Louisiana Kitchen\",\"sameAs\":\"http://www.popeyes.com\",\"logo\":\"https://logo.clearbit.com/popeyes.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Popeyes Louisiana Kitchen\",\"value\":\"fda12e72fc66457aea288237623bb60433f7bac31181db36c2d1c100b38e42e4\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Corp - Toronto Corporate Office\",\"addressCountry\":\"CA\"}}}",{"id":75,"slug":76,"title":77,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":61,"country":62,"remote":14,"employmentType":78,"department":17,"content_html":79,"content_text":80,"years":20,"createdAt":81,"updatedAtISO":82,"postedAtISO":83,"hasSalary":14,"salaryMin":84,"salaryMax":85,"currency":71,"isPaid":14,"schema":86},"053d9c7cca1957cb8747747dcc9e4195753003fe252c767417833d958bcb3a85","senior-analyst-crm-operations-th-canada-at-popeyes-louisiana-kitchen-2763d5244d","Senior Analyst, CRM Operations, TH, Canada",[16],"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.\u003C/p>\u003Cp>\u003Cb>RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.\u003C/b>\u003C/p>\u003Cp>\u003Cb>Roles and Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build, QA, and deploy campaigns across Adobe Journey Optimizer (or similar CRM platforms) for email, push, and in-app experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage segmentation and personalization logic within CRM tools to deliver relevant content to target audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create and maintain simple campaign landing pages using the Sanity CMS platform.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support the setup and testing of audience triggers, dynamic content, and tracking tags for CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate cross-functionally with Martech, Analytics, and Creative teams to ensure accurate and timely delivery of CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Troubleshoot campaign issues, identify process improvements, and contribute to operational efficiency across CRM workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Maintain documentation for campaign setup, deployment processes, and QA protocols.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills and Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>2–3 years of experience in CRM execution, digital marketing operations, or related Martech environments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or similar CRM tools for campaign activation (email, push, and in-app).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Working knowledge of HTML/CSS for building and editing custom email templates.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic understanding of data-driven targeting, segmentation, and personalization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with CMS tools such as Sanity or other modular content systems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong attention to detail and organizational skills with the ability to manage multiple campaign timelines.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative mindset and ability to work with creative, analytics, and marketing teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with campaign performance metrics and willingness to support post-campaign reporting and optimization.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Exposure to Adobe Experience Platform (AEP) or other data-driven marketing ecosystems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in retail, QSR, or consumer-facing industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of QA best practices for CRM assets and journey logic\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Salary\u003C/b>\u003C/p>\u003Cp>Base salary range of $80,000.00 – $100,000.00 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.\u003C/p>\u003Cp>This posting is for an existing vacancy.\u003C/p>\u003Cp>\u003Cbr>This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. \u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>","Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.Roles and ResponsibilitiesPartner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.Build, QA, and deploy campaigns across Adobe Journey Optimizer (or similar CRM platforms) for email, push, and in-app experiences.Manage segmentation and personalization logic within CRM tools to deliver relevant content to target audiences.Create and maintain simple campaign landing pages using the Sanity CMS platform.Support the setup and testing of audience triggers, dynamic content, and tracking tags for CRM campaigns.Collaborate cross-functionally with Martech, Analytics, and Creative teams to ensure accurate and timely delivery of CRM campaigns.Troubleshoot campaign issues, identify process improvements, and contribute to operational efficiency across CRM workflows.Maintain documentation for campaign setup, deployment processes, and QA protocols.Required Skills and Experience2–3 years of experience in CRM execution, digital marketing operations, or related Martech environments.Hands-on experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or similar CRM tools for campaign activation (email, push, and in-app).Working knowledge of HTML/CSS for building and editing custom email templates.Basic understanding of data-driven targeting, segmentation, and personalization.Experience with CMS tools such as Sanity or other modular content systems.Strong attention to detail and organizational skills with the ability to manage multiple campaign timelines.Collaborative mindset and ability to work with creative, analytics, and marketing teams.Familiarity with campaign performance metrics and willingness to support post-campaign reporting and optimization.Preferred ExperienceExposure to Adobe Experience Platform (AEP) or other data-driven marketing ecosystems.Experience in retail, QSR, or consumer-facing industries.Understanding of QA best practices for CRM assets and journey logicSalaryBase salary range of $80,000.00 – $100,000.00 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.This posting is for an existing vacancy.This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.",1778124661000,"2026-05-07 05:32:47","2026-05-07T03:32:47.000Z",80000,100000,{"jsonldValid":26,"jsonld":87},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Senior Analyst, CRM Operations, TH, Canada\",\"description\":\"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.\u003C/p>\u003Cp>\u003Cb>RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.\u003C/b>\u003C/p>\u003Cp>\u003Cb>Roles and Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build, QA, and deploy campaigns across Adobe Journey Optimizer (or similar CRM platforms) for email, push, and in-app experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage segmentation and personalization logic within CRM tools to deliver relevant content to target audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create and maintain simple campaign landing pages using the Sanity CMS platform.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support the setup and testing of audience triggers, dynamic content, and tracking tags for CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate cross-functionally with Martech, Analytics, and Creative teams to ensure accurate and timely delivery of CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Troubleshoot campaign issues, identify process improvements, and contribute to operational efficiency across CRM workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Maintain documentation for campaign setup, deployment processes, and QA protocols.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills and Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>2–3 years of experience in CRM execution, digital marketing operations, or related Martech environments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or similar CRM tools for campaign activation (email, push, and in-app).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Working knowledge of HTML/CSS for building and editing custom email templates.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic understanding of data-driven targeting, segmentation, and personalization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with CMS tools such as Sanity or other modular content systems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong attention to detail and organizational skills with the ability to manage multiple campaign timelines.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative mindset and ability to work with creative, analytics, and marketing teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with campaign performance metrics and willingness to support post-campaign reporting and optimization.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Exposure to Adobe Experience Platform (AEP) or other data-driven marketing ecosystems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in retail, QSR, or consumer-facing industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of QA best practices for CRM assets and journey logic\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Salary\u003C/b>\u003C/p>\u003Cp>Base salary range of $80,000.00 – $100,000.00 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.\u003C/p>\u003Cp>This posting is for an existing vacancy.\u003C/p>\u003Cp>\u003Cbr>This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. \u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>\",\"datePosted\":\"2026-05-07T03:32:47.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Popeyes Louisiana Kitchen\",\"sameAs\":\"http://www.popeyes.com\",\"logo\":\"https://logo.clearbit.com/popeyes.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Popeyes Louisiana Kitchen\",\"value\":\"053d9c7cca1957cb8747747dcc9e4195753003fe252c767417833d958bcb3a85\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Corp - Toronto Corporate Office\",\"addressCountry\":\"CA\"}}}",{"id":89,"slug":90,"title":91,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":34,"country":35,"remote":14,"employmentType":92,"department":17,"content_html":93,"content_text":94,"years":20,"createdAt":95,"updatedAtISO":96,"postedAtISO":97,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":42,"isPaid":14,"schema":98},"6bd5786c6d7246ae09baf613e1ebea83c0dbd8cb96d8d43bee18f5b34bfe74f8","director-loyalty-and-crm-burgrer-king-us-at-popeyes-louisiana-kitchen-8096ecbc95","Director, Loyalty & CRM, Burgrer King, US",[16],"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Job Overview\u003C/u>\u003C/b>\u003Cbr>\u003Cbr>Burger King is in the midst of a significant digital transformation, with first-party channels rapidly scaling into a core driver of business growth. As our Loyalty, CRM, and Incentives program continues to scale, the need for focused ownership, advanced personalization, and lifecycle management has become critical to unlocking the next phase of growth.\u003C/p>\u003Cp>The Director, Loyalty, CRM & Incentives will lead the strategy, development, and execution of Burger King’s first-party customer engagement program. This role is responsible for driving incremental revenue, frequency, and profitability through the loyalty program, CRM communications, digital and analog incentives, and personalized guest experiences.\u003C/p>\u003Cp>This leader will oversee the end-to-end customer lifecycle – from acquisition to retention and re-engagement – while building and scaling a best-in-class personalization engine across channels. The role will partner closely with Analytics, Product, Engineering, Content, Media, Brand, and external partners to ensure a connected, data-driven, and high-performing digital marketing ecosystem.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Roles & Responsibilities\u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cb>Own the Loyalty, CRM & Incentives Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define and lead the long-term vision and roadmap across Loyalty, CRM, and Incentives, aligning with broader business and digital marketing objectives\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish a cohesive strategy across offers, rewards, CRM communications, and lifecycle engagement to maximize customer value\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the evolution from broad-based marketing to personalized, 1:1 guest experiences at scale\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Drive Revenue, Frequency & Profitability\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own performance across key business KPIs, including incremental revenue, guest frequency, average check, and GP%\u003C/p>\u003C/li>\u003Cli>\u003Cp>Oversee the full incentives ecosystem, including digital offers, paper coupons, and rewards, ensuring alignment between value perception and margin optimization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Continuously refine promotional and incentive strategy through structured testing, segmentation, and performance analysis\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead Lifecycle & Personalization\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Oversee the full customer lifecycle, including onboarding, engagement, retention, and reactivation strategies\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and scale advanced segmentation and targeting capabilities using behavioral, transactional, and demographic data\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Analytics, Product, and Data Engineering teams to implement predictive modeling, dynamic targeting, and AI-driven personalization\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead MarTech, Data & Personalization Infrastructure\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with Product and Data teams to enhance CRM and MarTech capabilities, including Braze, Hightouch, and data platforms\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure robust data integration, event tracking, and segmentation frameworks to enable real-time personalization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive innovation in CRM tools, automation, and data usage to improve efficiency and effectiveness\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Oversee CRM Execution & Operational Excellence\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ensure best-in-class execution of CRM campaigns across email, push, SMS, in-app messaging, and emerging channels\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish governance, processes, and workflows to support high-volume, high-quality campaign deployment\u003C/p>\u003C/li>\u003Cli>\u003Cp>Oversee CRM calendar planning, cross-functional coordination, and campaign QA to ensure seamless execution\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Drive Cross-Functional Alignment\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with Brand, Product, Partnerships, and Media teams to align customer engagement strategies with broader campaigns and initiatives\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as the primary liaison between corporate and franchisees for all loyalty, CRM, and incentive-related initiatives, ensuring alignment on profitability and execution\u003C/p>\u003C/li>\u003Cli>\u003Cp>Communicate program performance, strategic direction, and key initiatives to internal leadership and franchisee stakeholders\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead Agency & External Partner Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Oversee agency relationships supporting CRM, loyalty, personalization, and campaign execution, ensuring high-quality delivery and strategic alignment\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with external vendors and technology partners to scale capabilities in personalization, automation, and data-driven marketing\u003C/p>\u003C/li>\u003Cli>\u003Cp>Continuously evaluate partner performance and identify opportunities to improve efficiency and effectiveness\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Build & Lead a High-Performing Team\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Lead and develop a team across Loyalty, CRM, and Incentives while fostering a performance-driven culture focused on testing, learning, and continuous optimization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and evolve the organizational structure to support increasing scale, complexity, and specialization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set clear accountability across functions, ensuring alignment between strategy, execution, and technology\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Qualifications:\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years of relevant experience in loyalty programs, CRM, and offer/incentive strategies at a leading brand or agency\u003C/p>\u003C/li>\u003Cli>\u003Cp>4+ years of demonstrated experience managing complex multi-channel marketing programs for large-scale businesses and databases, with proven ability to take a strategic and innovative approach to digital planning and execution, while also operating in a tactical capacity\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bachelor’s degree in business, marketing, or a related field; MBA is a plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Data-driven mindset with an ability to interpret digital performance and financial analytics to arrive to meaningful and actionable insights and strategies\u003C/p>\u003C/li>\u003Cli>\u003Cp>Guest-obsessed and goal-driven with a passion to drive exceptional experiences that drive customer loyalty\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to thrive in a fast-paced, always-on culture of testing and analysis, solution-oriented; able to make data-informed decisions, see opportunities, pre-empt potential issues, and action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility and agility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Team-oriented, with strong interpersonal and communication skills, highly collaborative and influential; effective at leading cross-functional team members and agency partners towards a common goal.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with Braze or other relevant platform (e.g. Adobe Marketo, Salesforce, etc.)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Restaurant, Retail and/or Franchise experience strongly preferred.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>#BurgerKing\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>","Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.Job OverviewBurger King is in the midst of a significant digital transformation, with first-party channels rapidly scaling into a core driver of business growth. As our Loyalty, CRM, and Incentives program continues to scale, the need for focused ownership, advanced personalization, and lifecycle management has become critical to unlocking the next phase of growth.The Director, Loyalty, CRM & Incentives will lead the strategy, development, and execution of Burger King’s first-party customer engagement program. This role is responsible for driving incremental revenue, frequency, and profitability through the loyalty program, CRM communications, digital and analog incentives, and personalized guest experiences.This leader will oversee the end-to-end customer lifecycle – from acquisition to retention and re-engagement – while building and scaling a best-in-class personalization engine across channels. The role will partner closely with Analytics, Product, Engineering, Content, Media, Brand, and external partners to ensure a connected, data-driven, and high-performing digital marketing ecosystem.Roles & ResponsibilitiesOwn the Loyalty, CRM & Incentives StrategyDefine and lead the long-term vision and roadmap across Loyalty, CRM, and Incentives, aligning with broader business and digital marketing objectivesEstablish a cohesive strategy across offers, rewards, CRM communications, and lifecycle engagement to maximize customer valueDrive the evolution from broad-based marketing to personalized, 1:1 guest experiences at scaleDrive Revenue, Frequency & ProfitabilityOwn performance across key business KPIs, including incremental revenue, guest frequency, average check, and GP%Oversee the full incentives ecosystem, including digital offers, paper coupons, and rewards, ensuring alignment between value perception and margin optimizationContinuously refine promotional and incentive strategy through structured testing, segmentation, and performance analysisLead Lifecycle & PersonalizationOversee the full customer lifecycle, including onboarding, engagement, retention, and reactivation strategiesBuild and scale advanced segmentation and targeting capabilities using behavioral, transactional, and demographic dataPartner with Analytics, Product, and Data Engineering teams to implement predictive modeling, dynamic targeting, and AI-driven personalizationLead MarTech, Data & Personalization InfrastructurePartner with Product and Data teams to enhance CRM and MarTech capabilities, including Braze, Hightouch, and data platformsEnsure robust data integration, event tracking, and segmentation frameworks to enable real-time personalizationDrive innovation in CRM tools, automation, and data usage to improve efficiency and effectivenessOversee CRM Execution & Operational ExcellenceEnsure best-in-class execution of CRM campaigns across email, push, SMS, in-app messaging, and emerging channelsEstablish governance, processes, and workflows to support high-volume, high-quality campaign deploymentOversee CRM calendar planning, cross-functional coordination, and campaign QA to ensure seamless executionDrive Cross-Functional AlignmentPartner with Brand, Product, Partnerships, and Media teams to align customer engagement strategies with broader campaigns and initiativesServe as the primary liaison between corporate and franchisees for all loyalty, CRM, and incentive-related initiatives, ensuring alignment on profitability and executionCommunicate program performance, strategic direction, and key initiatives to internal leadership and franchisee stakeholdersLead Agency & External Partner ManagementOversee agency relationships supporting CRM, loyalty, personalization, and campaign execution, ensuring high-quality delivery and strategic alignmentPartner with external vendors and technology partners to scale capabilities in personalization, automation, and data-driven marketingContinuously evaluate partner performance and identify opportunities to improve efficiency and effectivenessBuild & Lead a High-Performing TeamLead and develop a team across Loyalty, CRM, and Incentives while fostering a performance-driven culture focused on testing, learning, and continuous optimizationDesign and evolve the organizational structure to support increasing scale, complexity, and specializationSet clear accountability across functions, ensuring alignment between strategy, execution, and technologyQualifications:10+ years of relevant experience in loyalty programs, CRM, and offer/incentive strategies at a leading brand or agency4+ years of demonstrated experience managing complex multi-channel marketing programs for large-scale businesses and databases, with proven ability to take a strategic and innovative approach to digital planning and execution, while also operating in a tactical capacityBachelor’s degree in business, marketing, or a related field; MBA is a plus.Data-driven mindset with an ability to interpret digital performance and financial analytics to arrive to meaningful and actionable insights and strategiesGuest-obsessed and goal-driven with a passion to drive exceptional experiences that drive customer loyaltyAbility to thrive in a fast-paced, always-on culture of testing and analysis, solution-oriented; able to make data-informed decisions, see opportunities, pre-empt potential issues, and action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility and agility.Team-oriented, with strong interpersonal and communication skills, highly collaborative and influential; effective at leading cross-functional team members and agency partners towards a common goal.Experience with Braze or other relevant platform (e.g. Adobe Marketo, Salesforce, etc.)Restaurant, Retail and/or Franchise experience strongly preferred.#BurgerKingBenefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.",1777541098000,"2026-04-30 11:25:26","2026-04-30T09:25:26.000Z",{"jsonldValid":26,"jsonld":99},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Director, Loyalty & CRM, Burgrer King, US\",\"description\":\"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Job Overview\u003C/u>\u003C/b>\u003Cbr>\u003Cbr>Burger King is in the midst of a significant digital transformation, with first-party channels rapidly scaling into a core driver of business growth. As our Loyalty, CRM, and Incentives program continues to scale, the need for focused ownership, advanced personalization, and lifecycle management has become critical to unlocking the next phase of growth.\u003C/p>\u003Cp>The Director, Loyalty, CRM & Incentives will lead the strategy, development, and execution of Burger King’s first-party customer engagement program. This role is responsible for driving incremental revenue, frequency, and profitability through the loyalty program, CRM communications, digital and analog incentives, and personalized guest experiences.\u003C/p>\u003Cp>This leader will oversee the end-to-end customer lifecycle – from acquisition to retention and re-engagement – while building and scaling a best-in-class personalization engine across channels. The role will partner closely with Analytics, Product, Engineering, Content, Media, Brand, and external partners to ensure a connected, data-driven, and high-performing digital marketing ecosystem.\u003C/p>\u003Cp>\u003Cb>\u003Cu>Roles & Responsibilities\u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cb>Own the Loyalty, CRM & Incentives Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define and lead the long-term vision and roadmap across Loyalty, CRM, and Incentives, aligning with broader business and digital marketing objectives\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish a cohesive strategy across offers, rewards, CRM communications, and lifecycle engagement to maximize customer value\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive the evolution from broad-based marketing to personalized, 1:1 guest experiences at scale\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Drive Revenue, Frequency & Profitability\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own performance across key business KPIs, including incremental revenue, guest frequency, average check, and GP%\u003C/p>\u003C/li>\u003Cli>\u003Cp>Oversee the full incentives ecosystem, including digital offers, paper coupons, and rewards, ensuring alignment between value perception and margin optimization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Continuously refine promotional and incentive strategy through structured testing, segmentation, and performance analysis\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead Lifecycle & Personalization\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Oversee the full customer lifecycle, including onboarding, engagement, retention, and reactivation strategies\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and scale advanced segmentation and targeting capabilities using behavioral, transactional, and demographic data\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Analytics, Product, and Data Engineering teams to implement predictive modeling, dynamic targeting, and AI-driven personalization\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead MarTech, Data & Personalization Infrastructure\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with Product and Data teams to enhance CRM and MarTech capabilities, including Braze, Hightouch, and data platforms\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ensure robust data integration, event tracking, and segmentation frameworks to enable real-time personalization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Drive innovation in CRM tools, automation, and data usage to improve efficiency and effectiveness\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Oversee CRM Execution & Operational Excellence\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Ensure best-in-class execution of CRM campaigns across email, push, SMS, in-app messaging, and emerging channels\u003C/p>\u003C/li>\u003Cli>\u003Cp>Establish governance, processes, and workflows to support high-volume, high-quality campaign deployment\u003C/p>\u003C/li>\u003Cli>\u003Cp>Oversee CRM calendar planning, cross-functional coordination, and campaign QA to ensure seamless execution\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Drive Cross-Functional Alignment\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with Brand, Product, Partnerships, and Media teams to align customer engagement strategies with broader campaigns and initiatives\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as the primary liaison between corporate and franchisees for all loyalty, CRM, and incentive-related initiatives, ensuring alignment on profitability and execution\u003C/p>\u003C/li>\u003Cli>\u003Cp>Communicate program performance, strategic direction, and key initiatives to internal leadership and franchisee stakeholders\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead Agency & External Partner Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Oversee agency relationships supporting CRM, loyalty, personalization, and campaign execution, ensuring high-quality delivery and strategic alignment\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with external vendors and technology partners to scale capabilities in personalization, automation, and data-driven marketing\u003C/p>\u003C/li>\u003Cli>\u003Cp>Continuously evaluate partner performance and identify opportunities to improve efficiency and effectiveness\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Build & Lead a High-Performing Team\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Lead and develop a team across Loyalty, CRM, and Incentives while fostering a performance-driven culture focused on testing, learning, and continuous optimization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Design and evolve the organizational structure to support increasing scale, complexity, and specialization\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set clear accountability across functions, ensuring alignment between strategy, execution, and technology\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cu>Qualifications:\u003C/u>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years of relevant experience in loyalty programs, CRM, and offer/incentive strategies at a leading brand or agency\u003C/p>\u003C/li>\u003Cli>\u003Cp>4+ years of demonstrated experience managing complex multi-channel marketing programs for large-scale businesses and databases, with proven ability to take a strategic and innovative approach to digital planning and execution, while also operating in a tactical capacity\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bachelor’s degree in business, marketing, or a related field; MBA is a plus.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Data-driven mindset with an ability to interpret digital performance and financial analytics to arrive to meaningful and actionable insights and strategies\u003C/p>\u003C/li>\u003Cli>\u003Cp>Guest-obsessed and goal-driven with a passion to drive exceptional experiences that drive customer loyalty\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ability to thrive in a fast-paced, always-on culture of testing and analysis, solution-oriented; able to make data-informed decisions, see opportunities, pre-empt potential issues, and action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility and agility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Team-oriented, with strong interpersonal and communication skills, highly collaborative and influential; effective at leading cross-functional team members and agency partners towards a common goal.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with Braze or other relevant platform (e.g. Adobe Marketo, Salesforce, etc.)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Restaurant, Retail and/or Franchise experience strongly preferred.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>#BurgerKing\u003C/p>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>\",\"datePosted\":\"2026-04-30T09:25:26.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Popeyes Louisiana Kitchen\",\"sameAs\":\"http://www.popeyes.com\",\"logo\":\"https://logo.clearbit.com/popeyes.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Popeyes Louisiana Kitchen\",\"value\":\"6bd5786c6d7246ae09baf613e1ebea83c0dbd8cb96d8d43bee18f5b34bfe74f8\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Corp - Miami Corporate Office\",\"addressCountry\":\"US\"}}}",{"id":101,"slug":102,"title":77,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":61,"country":62,"remote":14,"employmentType":103,"department":17,"content_html":104,"content_text":105,"years":20,"createdAt":106,"updatedAtISO":107,"postedAtISO":108,"hasSalary":14,"salaryMin":84,"salaryMax":85,"currency":71,"isPaid":14,"schema":109},"4a190c30a97ae47c7c2e45bb829c292fbeb85d9d601711d28c58e4b482f2c0fc","senior-analyst-crm-operations-th-canada-at-popeyes-louisiana-kitchen-0b0963e216",[16],"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.\u003C/p>\u003Cp>\u003Cb>Salary\u003C/b>\u003C/p>\u003Cp>Base salary range of $80,000.00 – $100,000.00. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.\u003Cbr>\u003Cbr>This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. \u003C/p>\u003Cp>RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.\u003C/p>\u003Cp>\u003Cb>Roles and Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build, QA, and deploy campaigns across Adobe Journey Optimizer (or similar CRM platforms) for email, push, and in-app experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage segmentation and personalization logic within CRM tools to deliver relevant content to target audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create and maintain simple campaign landing pages using the Sanity CMS platform.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support the setup and testing of audience triggers, dynamic content, and tracking tags for CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate cross-functionally with Martech, Analytics, and Creative teams to ensure accurate and timely delivery of CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Troubleshoot campaign issues, identify process improvements, and contribute to operational efficiency across CRM workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Maintain documentation for campaign setup, deployment processes, and QA protocols.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills and Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>2–3 years of experience in CRM execution, digital marketing operations, or related Martech environments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or similar CRM tools for campaign activation (email, push, and in-app).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Working knowledge of HTML/CSS for building and editing custom email templates.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic understanding of data-driven targeting, segmentation, and personalization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with CMS tools such as Sanity or other modular content systems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong attention to detail and organizational skills with the ability to manage multiple campaign timelines.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative mindset and ability to work with creative, analytics, and marketing teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with campaign performance metrics and willingness to support post-campaign reporting and optimization.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Exposure to Adobe Experience Platform (AEP) or other data-driven marketing ecosystems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in retail, QSR, or consumer-facing industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of QA best practices for CRM assets and journey logic\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>","Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.SalaryBase salary range of $80,000.00 – $100,000.00. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.Roles and ResponsibilitiesPartner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.Build, QA, and deploy campaigns across Adobe Journey Optimizer (or similar CRM platforms) for email, push, and in-app experiences.Manage segmentation and personalization logic within CRM tools to deliver relevant content to target audiences.Create and maintain simple campaign landing pages using the Sanity CMS platform.Support the setup and testing of audience triggers, dynamic content, and tracking tags for CRM campaigns.Collaborate cross-functionally with Martech, Analytics, and Creative teams to ensure accurate and timely delivery of CRM campaigns.Troubleshoot campaign issues, identify process improvements, and contribute to operational efficiency across CRM workflows.Maintain documentation for campaign setup, deployment processes, and QA protocols.Required Skills and Experience2–3 years of experience in CRM execution, digital marketing operations, or related Martech environments.Hands-on experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or similar CRM tools for campaign activation (email, push, and in-app).Working knowledge of HTML/CSS for building and editing custom email templates.Basic understanding of data-driven targeting, segmentation, and personalization.Experience with CMS tools such as Sanity or other modular content systems.Strong attention to detail and organizational skills with the ability to manage multiple campaign timelines.Collaborative mindset and ability to work with creative, analytics, and marketing teams.Familiarity with campaign performance metrics and willingness to support post-campaign reporting and optimization.Preferred ExperienceExposure to Adobe Experience Platform (AEP) or other data-driven marketing ecosystems.Experience in retail, QSR, or consumer-facing industries.Understanding of QA best practices for CRM assets and journey logicBenefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.",1767702393000,"2026-01-06 22:10:21","2026-01-06T12:27:45.000Z",{"jsonldValid":26,"jsonld":110},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Senior Analyst, CRM Operations, TH, Canada\",\"description\":\"\u003Cp>\u003Cb>Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   \u003C/b>\u003C/p>\u003Cp>Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.\u003C/p>\u003Cp>RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.\u003C/p>\u003Cp>RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.\u003C/p>\u003Cp>The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.\u003C/p>\u003Cp>\u003Cb>Salary\u003C/b>\u003C/p>\u003Cp>Base salary range of $80,000.00 – $100,000.00. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.\u003Cbr>\u003Cbr>This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. \u003C/p>\u003Cp>RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.\u003C/p>\u003Cp>\u003Cb>Roles and Responsibilities\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Partner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build, QA, and deploy campaigns across Adobe Journey Optimizer (or similar CRM platforms) for email, push, and in-app experiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Manage segmentation and personalization logic within CRM tools to deliver relevant content to target audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create and maintain simple campaign landing pages using the Sanity CMS platform.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support the setup and testing of audience triggers, dynamic content, and tracking tags for CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborate cross-functionally with Martech, Analytics, and Creative teams to ensure accurate and timely delivery of CRM campaigns.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Troubleshoot campaign issues, identify process improvements, and contribute to operational efficiency across CRM workflows.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Maintain documentation for campaign setup, deployment processes, and QA protocols.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills and Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>2–3 years of experience in CRM execution, digital marketing operations, or related Martech environments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Hands-on experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or similar CRM tools for campaign activation (email, push, and in-app).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Working knowledge of HTML/CSS for building and editing custom email templates.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Basic understanding of data-driven targeting, segmentation, and personalization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with CMS tools such as Sanity or other modular content systems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong attention to detail and organizational skills with the ability to manage multiple campaign timelines.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Collaborative mindset and ability to work with creative, analytics, and marketing teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Familiarity with campaign performance metrics and willingness to support post-campaign reporting and optimization.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Exposure to Adobe Experience Platform (AEP) or other data-driven marketing ecosystems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience in retail, QSR, or consumer-facing industries.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Understanding of QA best practices for CRM assets and journey logic\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.\u003C/p>\u003Cp>Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.\u003C/p>\",\"datePosted\":\"2026-01-06T12:27:45.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Popeyes Louisiana Kitchen\",\"sameAs\":\"http://www.popeyes.com\",\"logo\":\"https://logo.clearbit.com/popeyes.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Popeyes Louisiana Kitchen\",\"value\":\"4a190c30a97ae47c7c2e45bb829c292fbeb85d9d601711d28c58e4b482f2c0fc\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Corp - Toronto Corporate Office\",\"addressCountry\":\"CA\"}}}",1787925677721]